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BERT E. MARTIN
FIXED OPERATIONS DIRECTOR / GENERAL MANAGER
Automotive consultant / Trainer and Speaker / Expert in auto financial analysis. Visionary and organizer of practical solutions for creating profit, new directions, and problem solving. Pragmatic, passionate, competitive automotive management professional with over 25 years experience in retail automotive. History of significant profit, volume and customer satisfaction improvement combined with effective cost control, internal control, revenue growth and process improvement. Developed strong team of dedicated, efficient, productive, conscientious customer oriented staff.
DEALERS CHOICE FORMS & SUPPLIES -2010 to Present- Vice President of Sales for a four state region providing products and services to over 450 new car dealerships. Responsible for increased revenue, new products, and relationship building for a 20 year old established business.
MITCHELL 1 and Alldata Collision- 2008- 2010- Independent sales representative for North and East Texas area for automotive management software and web based repair information for cars, trucks and heavy duty trucks. Responsible for sales to independent mechanical shops and new car/truck dealers. Met or exceeded all goals and quotas.
Presented workshop to area owners and parts distributors.
HUNTER ENGINEERING CO, ST. LOUIS, MO - 2006-2008- Independent sales representative for North and East Texas area with several distributors responsible for digital image alignment sales to automobile new car dealers and independent mechanical shops and groups. Met or exceeded all previous goals and sales from the prior three years.
MOTOR INFORMATION SYSTEM, DETROIT, MI- 2006-2008- Independent distributor for all Motor manuals and electronic media for North, East, and Central Texas area. Met or exceeded established goals for all products. Responsible for sales to new car dealers, mechanical groups and shops, collision shops and groups, and insurance companies.
WORLD CAR GROUP, San Antonio, TX -July 2003-May 2006- Five import and domestic new car locations FIXED OPERATIONS DIRECTOR Increased total fixed gross profit over prior month/year-to-date (31 of 34 months) exceeding $1,500,000 and fixed net increase of over $775,000 . Defined and implemented long and short-term objectives. Oversee and control all daily operations, policy implementations, recruit, hire and motive a staff of over 200. Establish departmental goals with management team, improving products and services, evaluate overall and individual performance, and provide training for management and front-line personnel. Developed annual forecast, increased customer retention, reduced parts obsolescence, increased gross profit percentages in all areas, enhanced DMS utilization, developed new management reports, decreased employee turnover and increased commitment. Successful implementation of import wholesale parts department with exceptional first year net profit. Continued successful integration of new franchises with existing facilities. Conducted annual parts inventories with net increase posted for last two years. Identified key performance objectives and provided implementation that increased overall fixed net 15% annually. Pursue and embraced change, even when it involves risk. Freely recognize individual contributions, make and deliver on commitments and celebrate success.
REYNOLDS AND REYNOLDS, Dayton,OH - Sep 2000- Jul 2003- BUSINESS CONSULTANT (home-based) Provided on-site fixed operation and financial consulting to over 150 dealerships, Recognized as a top producer(top 3 in United States and Canada) of revenue and enabled the sales staff to increase their production by providing dealership increased system utilization , process improvement, and ease of daily application. Primary consultant for training and installation of service price guides for over 60 dealerships. Recognized trainer and speaker for groups and associations for financial analysis of fixed operations. Assisted dealers, general manager, and departmental managers with daily and monthly reporting and analysis of all profit opportunities available and how to inspect what they were to expect. Achieved goals, provided increased responsibility, recognized for achievements and consistently promoted during this employment. Created enthusiasm while providing direction and success.
EARLY CAREER HISTORY AutoNation Dodge 1999-2000 Sales Manager, Mitchell International 1999-1996 Collision Sales, Overhead Cost Reduction 1993-1996 Managing Partner , Dealer Solutions 1988-1993 Managing Partner , Willis Oldsmobile 1976-1988 GM,controller, director. Musser Olds-Cadillac 1973-1976Controller. Additional Accomplishments Twice received Employer of the Year Award from educational institutions Member of several committees with Automotive Youth Educational Systems(AYES) Past high school and college basketball official . Disaster Team Specialist- American Red Cross . Prior chairman of Planning and Zoning Commission . Guest speaker and lecturer for schools, clubs, and associations. U.S. Army intelligence- Vietnam Duty-Top Secret clearance-honorable discharge . Established first Oldsmobile fixed operations 20 Group
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